Today’s teens avoid traditional ads more than ever before. So, to connect a tech-savvy generation to the Invisalign® brand, we created the Invisalign VR Soccer Challenge. Concepted, built and developed over six-months, the sports game debuted at North America’s largest youth soccer tournament.
During the tournament, 1,485 teens played the game, resulting in five minutes of continued brand engagement. In the end, the VR Soccer Challenge helped teens see Invisalign in a new light and created an experience that went far beyond a traditional ad.