Recreational Boating & Fishing Foundation: Holey Moley Brand Integration

The Recreational Boating & Fishing Foundation, through its consumer-facing brand Take Me Fishing, exists to increase national participation in recreational fishing and boating. And while fishing was once one of America’s favorite pastimes, participation had been on a decline for several years. Fishing used to be woven throughout our culture, appearing in movies and TV shows, but that’s not the case today. So we partnered with Disney to integrate Take Me Fishing into the ABC game show, Holey Moley. We created The Fishing Hole, an extreme fishing-themed miniature golf hole that appeared in six episodes across ABC’s linear, streaming and social channels.

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10 million

Impressions

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11%

Lift in Aided Brand Awareness

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7%

Lift in Brand Favorability

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9%

Lift in Brand Affinity

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9%

Lift in The Sentiment “Makes Me Want to Fish With My Family"